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Monthly Archives: February 2013
18 customer facts no marketer should ignore
1. It costs 6 times more to attract a new customer than it does to keep an old one – Understanding Customers by Rudy Newell-Legner 2. 89% of Consumers purchase from a competitor following a poor customer experience – Harris Interactive, 2011 … Continue reading
Big Data growth according to IDC
It sure is a key focus area for all big and small firms alike. Image Courtesy: Fastcompany
Search Pattern – How Search cues could help users
I was browsing Red box and was curious to search Denzel Washington’s latest movie ‘Flight’. But I was wondering if Search helps users to find movies by actors. Both Netflix and Redbox allowed users to find movies by actors. Only … Continue reading
Search Term mixup in Ticketmaster
I was looking to book my favorite musician’s concert in NewJersey. I was told that I can do it through Ticket Master. Went in and tried there and it showed no such contests. Then tried Google and it helped as … Continue reading
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